Instructions on how to filter the universal Google Analytics data to show only a single website's data.

  1. Log into Google Analytics
  2. Click on the property menu in the upper left-hand corner
  3. Select the Universal property and the Unfiltered view


  4. Click on the Audience, then click on Overview


  5. Click on +Add Segment
  6. Click on New Segment
  7. Type a name into the Segment Name next to the blue Save button.
  8. Click on Conditions under Advanced
  9. Then click on Ad Content to change the dimension that you will filter by. 
  10. Click in the search bar and start typing Hostname
  11. Click on the search result to select it. 
  12. Change the Contains option to Contains.
  13. In the text box, type in your site's hostname. For example: Don't include "www" or "https." 
  14. Then click the blue Save button.

You can now apply this segment to any report in Google Analytics to only see the data for your website.

  1. Click on the All Users segment, which is selected by default. 
  2. This will bring up a list of all the segments you have created. Select the one you just created to see only your website data. 


  3. Click on Apply, which will apply the segment to the data in the report. You can apply this to any report in Google Analytics, such as Behavior or Acquisition.

If you want to delve deeper, check out Google's documentation on segments