There are several resources available to anyone looking to learn more about Google Analytics.

    • Guide to Web Analytics Dashboard
      • This guide is useful for commonly used terms in the dashboard and in Google Analytics
    • Analytics Help: keep to the Universal Analytics section. Our universal analytics property isn't upgrade to the G4 format yet
    • Analytics Academy, beginning and advanced courses offered by Google
    • A demo account from Google for a low-stakes testing environment
    • LinkedIn Learning available to active OSU faculty, staff, and students. They have Google Analytics courses and Digital Marketing courses that will help you understand more complex sections of Google Analytics.
    • Google Analytics is closely tied to SEO (Search Engine Optimization), so Moz's Beginner's Guide to SEO will give you an even more robust understanding of some of the data in Google Analytics.
    • Attend Open Lab