6. Conversions
The Conversions section contains reports that track how well your site is doing in terms of completing different goals that you've set for your site.
Quite often, when people talk about Conversion Goals, they're speaking in terms of revenue generation. There are quite a few different types of events that can have goals set for them and, in turn, be tracked, such as:
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Document downloads
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Contact form completions
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Audience engagement such as number of pages per visit
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Events, such as watching videos
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Clicks to social media accounts (like Facebook, Twitter, and LinkedIn)